Dark 5 Entertainment is particularly well focused on the Free-to-Play business model, Social and Mobile Product Development. They also specialize in the User Experience, including User Acquisition, Retention and Monetization in addition to being skilled producers. Dark 5 is led by Derek Simmons, a fifteen year digital entertainment industry veteran who has had AAA experience as an Executive, Producer, Designer, and Team Leader. Digital Capital has contracted Dark 5 to fulfill the role of Executive Producer and to provide consultation to Digital Capital in project valuation and game monetization.
Before founding Dark 5 Entertainment, Derek began his career at Blizzard Entertainment, where he climbed the ladder from Quality Assurance to Design and then onward to Production, where he helped deliver the award winning titles Starcraft, Diablo 2 and the mega hit World of Warcraft. His experience as the producer for Battle.net was invaluable, where he managed a complex platform, a team of engineers and millions of free users long before the dawn of Free-to-Play. Derek then moved to Activision and onward to K2 Network where he served as a Vice-President and later the Executive Creative Producer before joining Atari and finally working on Development, Publishing and Live Operations at THQ.